White Papers

Product and service descriptions are useful when people are shopping, but you can also write some information that tells visitors more. Why is one product more popular than another? Why has a particular product become your best seller? Write details.

MSPP Hoishin --A portfolio management approach providing leverage for Market Planning and Campaigns in context to the Microsoft Partner Program. A companion spreadsheet is avialable by request . A companion spreadsheet is avialable by request
[ NEW ]

Client/Customer Portfolio Management -- Technical Approach to managing clients & customers as set of investments. A companion spreadsheet is avialable by request.

Prospect Management -- Technical Approach to managing prospects as set of investments. A companion spreadsheet is avialable by request

Brand Value searching for the marketing grail --Holistic Approach to measuring the value of brands and increasing their value
[Coming Soon]

Marketing Channel Design and Selection --a simple approach toward desing and selection of marketing channels based upon Buyer preference and channel capability criteria.
[Coming Soon]

Enterprise Lingusitics -- a factor in integration and organizational productivity --White Paper
[Coming Soon]

Enterprise Architecture Planning -- Lifecycle Planning for the Enterprise Requirements --White Paper
[Coming Soon]

MSF 2.0 Enterprise Architecture Planning -- Technical Approach to Information Technology Planning --White Paper
[Coming Soon]

Intellectual Arbitrage Group

Information at Your Fingertips, Knowledge at your Command