Product or service highlights
Rapid Economic Justification Workshops
Hands on training in the creation of effective business case development from the co-creator of Microsoft's REJ and contributor to IBM's Investment Strategies for Information Systems.
Participants learn how to quickly gather and assemble information into a compelling business case that address Senior Executive criteria. In the workshop you'll learn how to translate project features into measurable benefits that tie into core issues for the corporation that generates Executive interest.
Wouldn't you like to have your marketing department operate with the same certainty as your engineering department. You can. IAG has installed it's Marketing Management Process in some of the top corporations known for marketing excellence. Shouldn't your's be one of them.
IAG's Market Planning Process (MPP) has over five years of research and development behind it as well as thousands of hours of operation in our client sites.
MPP includes: a detailed process documentation with methods descriptions; CMMI-like capability maturity model developed just for marketing; Competency Models for marketing disciplines that operate within the process and Process Control Documentation and Control Point Documentation to aid in ISO9000:2000 qualification.
Product and Competitive Analysis is often accomplished ad hoc by one or two people in your organization. Many times the process and the results are unrepeatable. IAG professionals have developed a rigorous methodology that yields detailed and accurate results consistently.
At last you can compare last year's study with this year's, you can compare product analysis across multiple years multiple vendors because all of the data is in a consistent format for you to use.
IAG performs these analysis with complete confidentiality. While out data has been used in numerious reports and articles, its sources and sponsors remain in total anonymity. IAG does not publish our Product and Competitive Analysis data.
Marketing Process Audit Services
Marketing Communication Services
Business Process Reengineering Services
Business and Information Technology Consulting Services